Free yourself from the corporate experience and work with us to focus on what truly matters: better brand recognition, increased search rankings, effective customized online marketing, and more happy, healthy, ideal patients.
Zinavo is a Leading Website Design Company in Bangalore,India. We at Professional Web Design Company in India, give an extensive variety of Creative and Technical Web Solutions including Web Design and Development, Website Hosting, Digital Marketing and SEO Services. Regardless of whether it is Developing a fruitful ECommerce Store, Creating a Corporate Online Presence.
Zinavo Web specialists having 10+ years of experience to help you in accomplishing your objectives from the least complex static website to out and out substance oversaw undertaking arrangements. At our Web Designing Company Bangalore,India, our Web Designers and Developers are committed to creating quality business websites.we offer a full Web Service, which starts with outline and helps through
At Zinavo, we pride ourselves in our ability to focus on an industry, understand it, and then work with our clients to best show off their capabilities and strengths to clients, potential employees and investors. This is particularly true of our work with the oil and gas industry. Zinavo Web Design & Marketing has built sites and responsive for multiple energy companies, like NOV Grant Prideco, NOV Tuboscope and Power Energy.
Unlike others markets, the oil and gas space doesn’t require businesses to heavily market their websites looking for mass market exposure. Zinavo understands that this industry relies on relationships, reputation and safety records.
However, oil and gas companies still need a professional look that stands out and distinguishes them from the competition. This is particularly important when potential clients are doing their research on you during the bidding process or potential investors are doing their due diligence.
Zinavo Web Design & Marketing provides
What is SEO Copywriting?
Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find.
You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. For example, you're way less likely to get a title that says 'Removal Service Boston Removal Service Florida Removal Service' than you are a genuinely compelling and readable title like 'Find the cheapest Boston removal services'.
On one side, there's on-page SEO - the part of SEO that's relevant here: the practice of understanding which signals the Google algorithm uses, and helping it rank your content for the right keywords:
SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.
But it’s not all about rankings and traffic. Writing search engine
Some people say there is no such thing as SEO-friendly URL structure. They claim search engines are perfectly capable of making sense of any URL and pretty much any URL structure. In most cases, the people who say this are web developers (just so you know, I love Web devs).
I’ve noticed sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers care about crawlability, site speed, and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and ROI.
Hence, what may be an OK site URL structure to a web dev, could be a totally SEO-unfriendly URL architecture to an SEO manager:
What is an SEO-friendly URL Structure?
First of all, let me start by saying that it is always better to call in an SEO manager early in the development stage, so there is no need to make sometimes hard-to-implement tweaks afterward.
From an SEO point of view, a site’s URL structure should be:
- Straightforward:
SEO is like PR for your website. Get more people to visit your site by following these seven inside tips.
Site design improvement—SEO—is one of the top approaches to pull in guests to your site. A huge number of individuals utilize web indexes like Google and Bing every day, and if your webpage isn't advanced for hunt, you're passing up a major opportunity for incalculable potential clients.
By doing some SEO—consider it PR for web indexes—you help the chances that your webpage will be found, and increment your item or administration's perceivability. Prepared to begin? Here are seven basic strides.
1. Keyword Research: People are searching for your products and services, but they may be using words you're not anticipating. That's where keyword research comes in. It allows you to understand the ways your customers are searching. For example, if you sell footwear, you might assume people are searching for your products using that word. But are they also using other words?
The Google
Utilizing SEO Throughout The Website Redesign Process:
You have finally decided on redesigning your website and can’t wait for everyone to see the end result. The web development firm has been chosen and you have come up with great ideas after researching competitors and other websites that you like. Now all you have to do is work with the web development team, tell them your ideas and wait for the finished product, Right? WRONG, there is one important step that has been left out and is left out more often than not when a website is being redesigned. This is working with an SEO expert during the whole redesign process from the beginning to after launch of your new website.
Waiting until after the website has been redesigned and launched before getting an SEO expert involved can lead to expensive site design changes that could have been easily implemented during the design process. Sometimes it becomes very difficult or even impossible to correct issues after the new website is
For the past week, I've been hearing some rumbles around Google algorithm updates and sites dropping. But the chatter was not that drastic, making me think it hits a specific subset of users and niches on the internet.
The interesting thing is that most of the tracking tools show an update over the past 48 hours but again, the normal webmaster chatter is somewhat low. The black hat forums were way more active around this update than others.
It is the black hat forums, including BlackHatWorld that is calling this out as an update that target PBNs, private blog networks.
I have asked Google but they are not confirming or denying any update around this, which is typical of their behavior around algorithm updates these days including ones targeting black hat techniques.
It seems that webmasters using PBNs, not all, have expressed most of their concern over these ranking changes starting around February 1st. There may have been some webmasters who do not use PBNs that got hit also, like with
We just had some Google algorithm update a week ago potentially targeting spammy links I believe. And now a week later, around February 7th, yesterday, it seems there was another algorithm update. This update doesn't seem specific to links or spam but rather just a normal unconfirmed Google update where ranking changes shift based on something changing at Google.
I do not believe it is related to the mobile bug because most of the automated tracking tools only track desktop search.
There is some chatter, the chatter in the SEO community is not YET that hot but it might heat up throughout the day as people check their analytics and tools.
An ongoing WebmasterWorld thread has these posts:
SERPs movements again in our vertical. We're seeing some recoveries from previous penguin casualties and some domain crowding. Spam STILL having a huge positive impact.
Yesterday (Tue 7th) I saw a huge spike in organic traffic, ~30% over avg, and 18% increase from previous record day in November. It's a
What is CTR?
A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.
- CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.
- Each of your ads and keywords have their own CTRs that you can see listed in your account.
- A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR (a component of Quality Score), which can affect your costs and ad position. Note that a good CTR is relative to what you're advertising and on which networks.
- You can use CTR to gauge which ads and keywords are successful for you and which need to be improved. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword
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