Give us a chance to recall a portion of the imperative and intense patterns that 2016 brought to the table in Search Engine Optimization (SEO)

Regardless of what your part in SEO industry was, the SEO business never abandons us without saying something to talk in regards to and this year there was bounty to examine about. Let`s observe a portion of the greatest patterns that controlled the previous year:

(1)  AMPs or Accelerated Mobile Pages

In the order to make the web easier to navigate and read for mobile users, Accelerated mobile pages (AMPs) were actually introduced at the end of 2015 by Google. By this year they became popular as they underwent further development. You can turn any content on your site into an AMP by using protocols that are made publicly available by Google which basically means when accessed by a mobile device your page will load much faster. It is gateway for organic search visibility which is important and shouldn`t be neglected.

(2)  Video content

Last year

Regular digital marketing, or SEO, is a manual process, which involves optimizing the site and promoting it through link-building process. Whereas PPC is sponsored advertising, where you pay the platform site (Google Adwords, Bing Ads, and more) to display your ad.

How PPC is beneficial?

PPC has the power to literally increase the inbound traffic in a quick time period, as higher visibility gives more clicks and stimulate qualified leads to the business quickly.

What if you are doing Organic marketing?

If you are concentrating on organic marketing, coupling that with PPC can shoot your incoming traffic to a greater number, and increase your revenue potential. The return-on-investment (ROI) will be much greater than it was through only organic campaign.

So, you need not worry and chose a PPC company in India, or in your location, to drive maximum results for your advertising campaign.

5 significant benefits of PPC campaigning

• Fast Results

In this competitive digital age, businesses need quick

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For all of the talk of changing ranking factors and algorithm updates, ranking signals have remained largely the same. All indicators point to that trend continuing in 2017.

Google has spent the last few years releasing an array of algorithm updates all aimed at providing users the right information at the right time. Even with their latest roll out of Penguin 4.0, and its addition to the core algorithm, the main ranking factors are still content, links and user experience (e.g., technical signals like secure b, page speed and markup). These are still at the top of the list of ranking factors that mean the most to the bottom line...or top line in this case of the search engine result pages (SERPs).

USER EXPERIENCE

There have been a few new technical signals that have emerged as larger rankings factors in the recent past. Whether it’s mobile responsiveness, faster load times or streamlined information architecture, they have all been aimed at providing the end user with an A+ experience.

In this article, I'll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead. But, it's not only my view, since I have 'crowdsourced' the importance of the different trends rated by the popularity of each trend.

For all members of Smart Insights, we also have a more detailed free download of the marketing megatrends for 2017, which are 9 digital marketing and martech megatrends will help give you an edge in 2017. In the download we discuss machine learning and artificial intelligence, which for me is the biggest trend in marketing right now. Machine learning techniques apply across many of the techniques we discuss in this post including Big Data, Marketing Automation, Organic Search and Social media marketing.

To get our readers' views on the most important trends at a top-level, we asked Smart Insights readers to give their opinion on the most important trends.

While this doesn't have a controlled sample of our free research reports

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Creating

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