Each passing day brings with it news of a brand new leak of personal information over the Internet. Be it credit card information belonging to millions of users or their email IDs and passwords, personal nude pictures of celebrities or even top secret classified government data — the world of hackers has democratized the internet and its lack of security at every possible level.

You might now be wondering what this has to do with your innocuous little blog or website that does not carry users’ credit card information or nude pictures of Scarlett Johansson.

Well, hackers can turn your nondescript website into a malicious spy bot in a matter of minutes, sending sensitive user data to hackers without your even realizing it. Worse, they can hack into your website databases and destroy or manipulate important information, injecting your content with malicious links and even hijack the hosting server to be used in botnet DDoS attacks.

But enough of this scare fest. It’s not all doom and gloom

As you know, yesterday I posted about the big Google algorithm ranking update and it seems to be getting a lot more attention this morning as SEOs and webmasters dig into their rankings and traffic this morning.

First, this update does seem to be to be link quality related and not content quality related - but it is still very early to make such a judgement call. Second, Google has still not confirmed or denied the update. But Gary Illyes from Google did say they are constantly updating and I asked him to name the update and he said he will name all ongoing updates as Fred unless stated otherwise.

John Mueller and Gary Illyes from Google would not yet officially confirm this update out of the typical Google speak:

So we will go with Fred and name it based on Gary's request -- the Fred update. I even used his own photo of Fred, the fish for this story. So Gary gets credit for the name and the photo here, although since he was on vacation for the past few weeks, I don't think we can blame

Different ecommerce businesses face different challenges. That is why quick-fix advice for success in ecommerce can only scratch the surface. However, successful ecommerce businesses tend to have some common characteristics. I have distilled these characteristics into a list of top tips on how you can run a successful ecommerce business. Which one's of these do you already possess?

1. Differentiate Your Business

Why should a customer visit you? Do you sell exclusive merchandise? Do you offer the lowest price? Does your customer service set you apart?

Answers to these "soul searching" business questions will lead you to develop your USP. Every business needs to differentiate itself. As an ecommerce business, you cannot hope to sell everything to everybody.

You could try to prove me wrong by pointing out Amazon.com. It sells everything, from books to fresh shrimp! Sure, if you are an Amazon.com, go for it. But short of that, make sure that your business stands for something specific in the

There is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start and grow successful businesses by doing the following:

1. Find a need and fill it.
2. Write copy that sells.
3. Design and build an easy-to-use website.
4. Use search engines to drive traffic to your site.
5. Establish an expert reputation for yourself.
6. Follow up with your customers and subscribers with email.
7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

1: Find a need and fill it.

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

• Visit

Whether you blog for personal or business reasons, creating quality content can really eat up a lot of your time. This is especially true if you want to make a dent in the online world. Creating awesome content that is informative and worth sharing requires significant time and effort to research and write.

There is a defined process to creating a successful blog even after writing and publishing your articles. You must take time to promote your content and be prompt in responding to comments from your readers. After that, the whole process starts over again and it’s time to write your next post. Sometimes we wish we can just wave a magic wand and new content magically appears, but unfortunately that’s not how it works.

Unless you can afford to hire your own writers similar to large publishing companies, you’ll have to do it all yourself. Consistency is key if you want to be successful and earn a living from blogging. Don’t worry though. Here are some time saving tips that can help you

Google empowers organizations to focus on a worldwide gathering of people. However, not all clients need overall outcomes when they write in a pursuit question in Google. This is the reason they include a nearby modifier toward the end. It can be as a ZIP code or essentially the name of a city or state. Google gets on such modifiers and just shows nearby outcomes for such questions. It is very evident that the individual doing the pursuit needs to see neighborhood comes about solely so that is the thing that Google demonstrates him/her.

At the point when a neighborhood hunt is led, Google additionally indicates Google Maps posting for the pertinent zone notwithstanding the 10 query items. The guide will demonstrate the organizations identified with the hunt inquiry that has been gone into Google by the client. Not exclusively does this help him/her get a thought of the quantity of organizations in the specific business additionally discover where they are found. Individuals need

What is lead generation?

You might think you're doing lead generation for your company, I mean after all, you have a website. Wrong! This is one of the biggest misconceptions among business owners today. While having a website is necessary for lead generation in an internet marketing strategy, it is not the act of lead generation. Lead generation is acquiring interest among your current and potential customers about your product or service, with the goal of increasing sales. How can you generate interest among your customers and potential customers? With lead generation techniques!

Lead Generation Techniques

Now that we have a better handle on what lead generation is, lets take a look at lead generation techniques. At Half a Bubble Out we use these lead generation techniques as part of our internet marketing strategy to get you more customers for your business.

1. SEO

SEO (Search Engine Optimization) is ensuring your website is ranked higher to the top in a list of online searches. It can

Why SEO is More Crucial Than Ever?

There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts.

Some commentators have even asserted that SEO is less effective than ever, irrelevant or even completely dead.

Many observers of online marketing tactics assert that it’s high-quality content, not SEO, that is the so-called “king” these days.

Of course, the topic at hand is far more complex than any black-or-white conversation or theory can reflect; the truth is, high-quality content and SEO have to exist together in a kind of harmonious marriage for your brand to really stand out in search results.

The Face of SEO is Changing, For the Better: 

Previously, in view of Google's immature calculation, various "dark cap" SEO rehearses took rise. Think watchword stuffing, spamming, and low-quality, external link establishment techniques for enhancing a page's indexed lists positioning, frequently without giving any

No one gets a kick out of the chance to wake up and find that their site has been assumed control by an online nuisance. Nowadays, it's all the more basic to find that sites are much of the time being assumed control by these remote programmer bugs and SPAM. Google has even made a move ventures to shield searchers from these kind of spammy destinations, which, if your site winds up getting to be distinctly one, can hurt your rankings and SEO. Regardless of whether it's spammers, programmers, or general web violators you're attempting to maintain a strategic distance from, here's 5 essential strides from our web administrations group that will help you take precaution measures to ensuring your site is secure. 

1. Refresh Content Management System and Plugins

Content Management Systems (CMS, for example, Wordpress, Drupal, or Joomla are incredible and extremely famous, and in light of the fact that they're exceptionally prominent, wind up pulling in a great deal of violators and

Search Engine Optimization or SEO is a powerful tool for the success of your business in the world of Internet. It is defined as a process of making your website visible on search engines like Google, Bing or Yahoo. Have you ever considered why SEO is important for your website? Most companies now a days rely on online segment for attracting new customers, lead generations, sales and getting more profit. If your businesses has not launched a site then you are missing out on big opportunities that would benefit you. Think of investing in SEO as it would provide exceptional return on investment. Revenue, business exposure and sales are key points why businesses opt for SEO. However, it is a prolong process wherein results take more than six months as it involves both on-page and off-page optimization. But SEO campaigns may not be successful at all times and sometimes it may fail due to several factors. Here are some of the reason why SEO is important for online success.

Sales