Web Design & Development

The proliferation of cheap, off-the-shelf web design products has led to the internet being flooded with badly designed websites. The web design simply does not match either the product or the services being offered and worse, a single glance is all it takes to identify a cheap off-the-shelf, cookie cutter web design. The problem is, not only do these ready made web designs look cheap, your web master ends up having to code and insert features according to the design rather than according to the need of the business model.

Think of this as having to alter the shape of your body to suit the pair of ready made trousers you've purchased. Now if you wouldn't want to alter your body to match the shape of the trousers, why would you want to alter your website features to suit the gaudy off-the-shelf web design? Neither is altering the ready made web design the solution because such alteration would cost about the same as creating your own custom web design.

Good web design is like art: it is pleasing to the eye and flows with the website features. Everything from menu items to content is intuitively placed so the customer finds the buttons and icons at the exact place he or she expects to find them. As designers we first study your requirement, study the features that would have to be implemented and then concentrate on creating an engaging and usable website design that would stand out from the crowd.

We at Zinavo have seen many dozens of websites selling great products but doing badly because of poor website design and poorer implementation. While we understand the need to keep costs low especially for a new startup, there simply is no substitute for a good, well implemented web design.

In fact, in the long run a bad web design costs much more than a professionally created custom web design. So if you're planning to start a new website or have an existing website redesigned, talk to Zinavo. Our team of tremendously skillful and experienced web designers will create an outstanding design that will be the envy of all your competitors.

Development of the web design

Just as an architect's design for your house needs to be converted into the actual thing i.e. the house, so also, once a web design has been created and approved by our client, it has to be converted into the actual website. The process of converting the design into an actual website is generically termed as "development".

Website Development includes all elements and features that are required by the website to be fully functional. This includes developing the menu, search functions, shopping cart, checkout pages, customer support pages, password protected customer areas (if required) and password protected administrative panel or control panel that "houses" the content management system, order book, stock registers etc. (if required). The exact modules will of course depend on the nature of the website. For example, the requirements of a social networking site or a blogging or personal website will obviously be very different from that of an eCommerce website.

At Zinavo, we follow a distinct methodology:

•     Study our client's requirement / business model and competitors' websites.
•     Create a list of website requirements / features based on the business model studied.
•     Create a custom web design (and logo if necessary) based on the business model and features required ensuring our client is always kept in the loop during the design process.
•     Provide web hosting.
•     Develop and deploy the approved design.
•     Enter content for the website.
•     Stress test the website.
•     Optimize the website to be search engine friendly.
•     Engage a team of non-professional users to use the site and provide feedback on its usability and overall design.
•     Submit to search engines.
•     Market the website.
•     Analyze website performance.

Stages 1 through 3 are standard steps to be followed for any web design project, steps 4 through 5 to be followed for development of the web design. Remaining steps are optional but if followed, guarantee your online venture is a success. 

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