When Do Rich Snippets Show up on Search Results?

Published on 12/26/2019 11:16 pm

How Rich Snippets help your SEO:

• It’s important to understand that the use of schema markup is not a ranking factor. However, it can affect your SEO results.

• The schema isn’t designed to be used for every single part of your content—only the most important.

• “Richer results” is an appropriate term to use here because the way Google uses schema is to create “rich snippets.”

Show up on Search Results:

• Unfortunately, there is still no statement from the big search engines if, how and when Rich Snippets show up on their search results.

• Snippets don’t show up after you’ve hit the save button in the plugin. Search engines must crawl your site after you’ve added or changed your snippets on your website.

• If you add new posts on a daily basis the crawler will recognize changes faster then on other sites.

• Verify that the Google Rich Snippets Test tool does not show any errors on your sites where you’ve added rich snippets. If there are errors, please check if your snippet is correct. Note that orange warnings are not errors.

• Rich Snippets should show up if there are just warnings. However, they will not if there are red errors.

• Nowadays search engines use artificial intelligence to personalize search results. So it can be that you do not see your snippets in search results whereas other users see it.

• Try to clear your browser's internal caches and cookies, log out of all services and try a new search to check if your snippet shows up.

• If your snippet still does not show up, there might be other problems with your SEO quality.

• You should read through Google's Webmaster Guidelines to get an idea of what might be wrong.

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