• Web Analytics is the process of analyzing the behavior of visitors to a web site
• The use of web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services

10 Smartest Web Analytics Tools:

• uGoogle Analytics
• uSpring Metrics
• uWoopra
• uClicky
• uMint
• uChart beat
• uKissmetrics
• uUser Testing
• uCrazy Egg
• uMouse Flow

Why do we use Web Analytics:

• Web Analytics are an absolute part of any online marketing plan
• Analyzing your website traffic and then finding ways to improve on it
• Measures web traffic
• Visitors count
• Track Bounce rate
• Identify exit pages
• Identify target markets

Importance of Web Analytics:

• uGet to know your visitors well
• uKnow your best content and focus on it
• uIt helps to know your site’s SEO
• uEasily track your ecommerce metrics and utilize them for more sales
• uUtilize your top outbound links

How to use Google analytics:

1.Create or sign in to your Analytics account: Go to google.com/analytics

2.Set up a property in your Analytics account

3.Set up a reporting view in your property

4.Follow the instructions to add the tracking code to your website so you can collect data in your Analytics property

For More Details:

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