• Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.
• By design, social media is internet-based and gives users quick electronic communication of content.

Understanding Social Media

• Social media originated as a way to interact with friends and family but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers.
• Globally, there are more than 3 billion social media users.

Social Media Importance:

• Social media is an essential piece of your business marketing strategy.
• With more than three billion people around the world using social media every month, it’s no passing trend.

Reasons why investing in social media is a wise business move:

• Build Awareness
• Communicate Authority
• Show authenticity
• Encourage Engagement
• Provide Support
• Grow affordably

Best Social Media Platforms for Digital Marketing

• Facebook : 204.9 users
• Instagram : 154.8 users
• Twitter : 110 users
• Pinterest : 86.5 users
• Linkedin : 3 billion users
• Snapchat: 51.4 users
• WhatsApp Business : 5M users
• Tumblr: 32.6 users
• YouTube : 1.8 billion users
• Google Hangout: 93.6 users

Conclusion:

There is no better marketing strategy for ecommerce than social media advertising. No other avenue can deliver consistent, scalable, quality leads and customers from day one that can supplement any promotional marketing.

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