With restrictions changing how most businesses operate, 2020 is a year for meeting your customers online. The Click for Vic campaign can build awareness for your local business, while the new funding can help businesses get noticed through online marketing.
Here’s three options for your business:
Set up an e-commerce website
To be eligible for the funding, a business should have the ability to sell goods and produce online. That means they need a professional website with e-commerce and payments setup. Preparing your website to sell online is only one step in achieving a great website. It should also be user-friendly, mobile-friendly and feature engaging content that clearly explains your business and your product offerings. Working with skilled web designers will help you get your website up and running fast.
Reach new audiences with ads
The Click for Vic campaign can help you reach new audiences, but if you want more control, you can setup your own online advertising as well. With social media advertisingand pay-per-click on search engines, you’ll have full customization of your advertising campaigns. The key to success in online ads is to check on their performance and update your strategy so that only the best performing ads stay active. This helps you to maximize cost effectiveness of your campaigns and ensure you’re finding the right audiences.
Build search traffic with local SEO
While online advertising can get your business in front of the right audience, an SEO campaign can help the right audiences find you. With billions of searches per day around the world, there’s plenty of search traffic to go around. An important step to success in SEO is choosing the right keywords. Things like keyword competition, search intent, search volume and even the size of the keyword can have an impact on your SEO success. Partnering with SEO experts will help you get the most out of your campaign and they’ll handle all the technical elements that can impact on performance.
Digital marketing strategies with Zinavo
No matter where you are on your business journey, Zinavo are here to collaborate on a digital marketing strategy to reach your goals. With expert teams in SEO, PPC, Social, Design and Content – we’ll work closely with you on every channel to build your business.
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