Difference Between Google Adwords & Bing Ads

Published on 06/28/2019 12:48 pm

AdWords and Bing Ads have both progressed toward becoming favored paid quest stage for sponsors. They give each other head-on competition with regards to new highlights and updates. The progressions presented by AdWords are sooner observed been embraced by Bing Ads too. In any case, it is inappropriate to state that Bing Ads is a supporter, as there are sure highlights present with them that AdWords doesn't have and the other way around.

Traffic / Search market share:

Google Adwords:

Google has around 60% of the market, and it is by far the largest search engine out there.
If you already use Google AdWords, your targeted audience will exceed up to 90%

Bing Ads:

A combined market share of the Bing and Yahoo is less than 3
If you are advertising on Bing/Yahoo only, the possibility to reach the audience is 1/3 of all searches.

Language targeting

Google Adwords:

Google offers over 40 language options

Bing Ads:

Bing offers only 6 language options for campaign targeting and reporting.

Writing:

Google Adwords:

When writing in AdWords, there are two separate lines (70 characters)

Bing Ads:

Bing has only one line (71 characters)

Auto-tagging:

Google Adwords:

Google AdWords, tagging the destination URLs setup is automatic.

Bing Ads:

Bing Ads, it has to be performed manually.

Conversion rate reporting:

Google Adwords:

Google AdWords allow you to get a full report immediately whenever requested.

Bing Ads:

Bing doesn’t have this option, and if you want to see all search queries, you have to download a full report.

Negative keywords option:

Google Adwords:

When you enter a keyword as a negative match in Google AdWords, Google search engine will treat it as a broad match which means you reduced the number of “irrelevant” keywords

Bing Ads:

Bing Ads does not support broad match negative keywords.

Usability:

Google AdWords is easy to use, well structured, easy to navigate and offers the vast of additional options, such as contact info, business address and more. When considering Google AdWords vs Bing Ads, this might be relevant.