Being in to an ecommerce business means strategizing and managing a lot of things. Doing this is not easy if the foundation is not strong. Today business owners are looking for better platforms for their ecommerce websites as sturdy foundation. This would ensure the goal of catering their customers in a faster, efficient and productive way.
Charged with this challenge and expectation of businessmen, developers are taking help of Magento ecommerce development to create better performing ecommerce websites. Being an open source licensing type, it can be downloaded by any developer. After which any innovative tweak can be used to get a unique result as demanded by the clients.
But there is more to Magento. If somebody wonders as to why Magento ecommerce development has gained so much popularity or even attention of the e-commerce website developers, here are top 15 advantages of Magento.
1. Features
Magneto comes packed with the characteristics facilitating layered navigation, advanced search, wish lists, favorites, product comparisons, multi store feature, email list, grouped products and content management system for static pages as well as SEO performance. Features of an e-commerce website are the foundations delivering user experience and customer satisfaction and as far as Magento is being talked about it is excelling in this job.
2. Flexibility
Depending upon the size, requirements and budget of every business, the flexibility of Magento can be utilized to get the edition-based solutions. For example ‘Magento Go’ suits small businesses, where as ‘Magento Enterprise’ serves medium and large businesses perfectly. Numerous themes and templates available in Magento are another aspect of the same flexibility. Every business has a something unique for them.
3. SEO Edge
‘Magento SEO’ has solved multiple issues by facilitating better optimization of e-commerce site. Page traffic, duplicate content, landing page, indexing, etc are efficiently managed for a website developed on Magento.
4. Developers Friendly
With the growth in business, websites also have to be changed consequently. And with Magento, developers find it easier to update content, add pages to the website and link pages to the sub or main navigation, thus saving considerable amount of time.
5. Carting
Magento shopping cart development helps customers to follow the step-by-step process for purchasing the desired product. Moreover to offer customers multiple options, a business can choose from almost fifty payment gateways to integrate with its Magento ecommerce website.
6. Multiple Store Management
Before Magento, managing multiple stores from single administrative panel was either cumbersome or inconvenient. However, now with Magento each store can be set up distinctly with its unique product catalogue. Running and managing online business 24-7 has become stress-free through many such advantages.
7. Google Services with Magento
The platform has proven itself better in efficiency and performance by shaking hands with the search engine giant Google. Many services of Google like Google Analytics, Google Checkout and Google Base can be used with Magento. It thus facilitates in tracking traffic, uploading content and processing orders placed by customers. As a consequence, businesses can come up with better strategies to attract more of their target audience.
8. On Mobile
In the mobile era, Magento Mobile will establish a fulfilling brand experience for consumers who use their smart phones and mobile devices to connect anytime and anywhere.
9. Coding
Coding in Magento is not considered complex, because the core coding can be conveniently integrated with the third party coding. Both core code and third party code are clearly defined in Magento, allowing websites to draw bests of both. Further it is not disrupted by extensions and add-ons of future upgrades. Many businesses have switched to Magento for this reason as well.
10. Reporting
Administration of websites is easier with Magento as compared to other ecommerce platforms because of reporting. Business owners get detailed report on the performance of their websites explaining info like what is on demand, what has gone out of stock, new items in market, etc. The current situation of the ecommerce businesses thus analyzed allows better strategizing.
11. No Geographical Constraints
Language and currency are two considerable factors when an ecommerce website caters to a wide geographical audience. Magento with its unique features blur these boundaries and one can shop from almost any corner of world.
12. Marketing tools
Magento ecommerce websites have various tools and technologies to promote the business. More potential buyers could be attracted by branding as facilitated by Magento. Options like Private Sales, Flexible Coupons, Catalog Promotional Pricing, Multi-Tier Pricing, Bundled Products, Landing page Tools for Campaigns, etc are among these tools.
13. Order Management
One of the handiest facilities Magento offers enterprises is taking care of orders in a hassle-free way. Admin panel can create, view, edit and fulfill orders, raise invoices (one or multiple), print packing slip, create email notifications and RSS feed for new order, creation of reorder, etc.
14. Additional Components
All Magento versions need one or the other plugins and add-ons to inculcate every need of a business while developing an ecommerce website. Adding is easily facilitated as the platform continues to grow and mature without disrupting the current settings. This also helps in introducing timely changes in the website.
15. Open Source
Last but not the least, being open source Magento is going to evolve more. With every addition the platform is going to get better, and the improvements will also shape up ecommerce websites.
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